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Located on the southern shore of Lake Ontario in western New York, Rochester, NY offers a balance of historic charm, affordable living, and a vibrant arts and innovation scene. As the third-largest city in New York State, Rochester combines the appeal of a mid-sized city with top-tier cultural institutions, a strong job market, and scenic outdoor spaces. Whether you're relocating for a career, education, or a change of pace, here’s everything you need to know before making your move.
Rochester has long been known for its innovation, affordability, and quality of life. Here are just a few reasons why people love calling it home:
Rochester consistently ranks among the most affordable cities in New York State. According to U.S. News, the cost of living in Rochester is:
10–15% lower than the national average
Housing costs are particularly appealing—median home prices are under $250,000
This makes it a great option for first-time homebuyers, students, and families looking to stretch their dollar.
Rochester is strategically located in upstate New York, offering convenient access to major Northeast and Midwest cities. It’s:
About 1 hour from Buffalo
3 hours from Toronto
6 hours from New York City
The city is serviced by Rochester International Airport (ROC), Amtrak rail, and the RTS bus system, which provides public transportation across the metro area.
Rochester’s economy is diverse and anchored by industries such as healthcare, education, optics/photonics, and advanced manufacturing. Top employers include:
University of Rochester and Strong Memorial Hospital (the region's largest employer)
Rochester Regional Health
Xerox, Paychex, and Wegmans Food Markets
L3Harris Technologies (a major defense and communications company)
The city is also recognized as a hub for startups and tech innovation, especially in optics and imaging.
Rochester is a well-known center for higher education, home to several prestigious institutions:
University of Rochester
Rochester Institute of Technology (RIT)
Nazareth University and St. John Fisher University
The region also boasts top-performing K-12 public schools and respected private and charter options.
Rochester offers extensive green space and easy access to natural attractions. Highlights include:
Highland Park – Known for its world-famous Lilac Festival
Genesee Riverway Trail – Ideal for biking and walking, running through downtown and beyond
Durand Eastman Park – A lakeside gem with beaches, hiking trails, and golf
Finger Lakes Region – Just a short drive away for weekend wine tours, lake adventures, and state parks
Rochester’s affordability is one of its biggest draws. Here's a cost index comparison (U.S. average = 100):
Overall Cost Index: ~85
Housing Index: ~65
Utilities Index: ~101
Groceries Index: ~98
You’ll find significantly lower housing prices compared to cities like NYC or Boston, while still enjoying big-city amenities.
Rochester’s housing market offers something for everyone—from historic city homes to modern suburban neighborhoods.
Median Home Price: ~$240,000
Average Rent (1-bedroom apartment): $1,100/month
Average Rent (2-bedroom apartment): $1,300–$1,500/month
Popular neighborhoods include:
Park Avenue – A walkable, trendy area with boutique shops and historic homes
South Wedge – Known for its artsy vibe, nightlife, and cafes
Brighton – A suburb just outside the city, highly rated for schools and quality of life
Corn Hill – One of Rochester’s oldest residential neighborhoods, known for charm and community events
Key industries that keep Rochester’s economy thriving include:
University of Rochester/Strong Memorial Hospital
Rochester Regional Health
Rochester Institute of Technology and other colleges
Optics, photonics, and imaging are a major economic driver
Companies like L3Harris, Kodak, and Optimax lead the way
Paychex, ESL Federal Credit Union, and a growing number of fintech and consulting firms
Rochester experiences four distinct seasons:
Winter: Cold and snowy, with average highs in the low 30s°F and frequent lake-effect snow
Spring: Cool and rainy, but filled with blossoms and festivals
Summer: Warm and pleasant, with highs in the 70s–80s°F and lots of outdoor activity
Fall: Crisp air and vibrant foliage, with highs in the 50s–60s°F
There’s no shortage of entertainment, culture, and nature in Rochester.
George Eastman Museum – A tribute to the Kodak founder and photography pioneer
Strong National Museum of Play – One of the most visited children’s museums in the country
Rochester Museum & Science Center – Interactive exhibits and a planetarium
Seneca Park Zoo – Family-friendly and located along the Genesee River
Rochester International Jazz Festival – One of the top jazz festivals in the world
Lilac Festival – A spring tradition held in Highland Park
Downtown Rochester – Offers a mix of breweries, restaurants, coffee shops, and live music venues
New York taxes are higher than the national average, but Rochester remains affordable thanks to lower housing costs.
State Income Tax: 4%–10.9% (progressive rate based on income)
Sales Tax: 8%
Property Taxes: Relatively high, but offset by affordable home prices
If Rochester’s affordable lifestyle, growing job market, and natural beauty appeal to you, Colonial Moving & Storage is ready to make your move easy. Whether you're relocating for a new job, college, or simply a fresh start, our experienced movers are here to help. Contact us today and let’s get you settled in one of New York’s most livable cities!
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